Su WhatJapanThinks hanno studiato la situazione della musica legale e illegale (va ricordato che in Giappone il mercato Mobile è enorme)

Q1: How do you most often purchase music? (Sample size=443)
New CDs 50.3%
Used CDs 9.9%
Internet download 10.4%
Don’t buy music 29.3%

Q2: Have you even encountered download contents (music or film) on the internet that you thought were pirated? (Sample size=443)
Yes 60.7%
No 39.3%

continua su WhatJapanThinks

1. Be real
2. Pick a couple of services you like and focus on them
3. Have something unique
4. Share things that you are most excited about
5. Embrace anarchy

Ecco qualche estratto:

What ratio do you need between premium subscribers and free users to be profitable?
For us, it’s not really about being a profitable business. For us, we want it to work for artists and labels out there, and composers.
.
.
Now it’s only about growing and growing and growing so that we can change the way the industry is going now, which is down, to an upward trend.

Why do UK users now need an invitation – are you victims of your own success and do you have to keep a hold on user numbers?
The most important reason is that we want to have a great consumer experience. We’ve had a phenomenal growth but at the same time streaming music over the internet at such vast numbers is not an easy task from an engineering standpoint.

Do you see the invite-only situation being temporary or could it be permanent?
I don’t think it will be a permanent solution

Notizia di oggi è che NextBigSound è arrivato a tracciare i dati di 15 siti/social networks. Per la precisione, questi:

Per approfondire…

Il titolo dice tutto : VIMEO vs YOUTUBE — Quality vs Quantity

Interessante però anche il commento di Carri Bugbee al post “Free music will NEVER be the model for working musicians. It will only work for youngsters who have nothing to lose, low overheard and cheap/crappy production values”

Infatti per poter ascoltare l’album dovete “accedere” con le vostre credenziali di Facebook (o Twitter). Una volta fatto questo (chè è una Facebook Connect) avrete accesso all’ascolto dell’intero album.

La cosa interessante è che il vostro stato di Facebook verrà aggornato automaticamente con frasi del tipo “Sto ascoltando Mechanize dei Fear Factory”. Non solo, per poter continuare ad ascoltare, traccia dopo traccia, dovrete lasciare una sorta di commento su FB, come ad esempio il voto alla canzone.

Insomma una cosa un po’ più invasiva dello streaming classico, ma comunque interessante. Il nuovo album dei Fear Factory è in streaming in anteprima solo su Plugd.

prima qualche dato:
* More than 350 million users are active on Facebook
* 50% of active users log in on any given day
* The average user spends 55 minutes a day on Facebook
* More than 1.6 million active Facebook fan pages have been created

Ecco i consigli:
1. Keep Content Fresh.
2. Engage New Visitors.
3. Promote a Contest Via Facebook.
4. Give Fans Something They Can’t Get Anywhere Else.
5. Encourage Interaction.

Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.

The conversion tracking tool being tested by a “handful” of Facebook advertisers doesn’t have a launch date, but Boland believes it should become available sometime before the end of March. A JavaScript snippet will go into the Web page. Marketers will have an option to set up multiple tags to track numerous conversions.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.