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Ok Go: meglio Youtube che MTV


che la pensassero così (e come dargli torto) era ovvio visto il successo che hanno raggiunto grazie a Youtube, ma ecco le dichiarazioni della band su Music 2.0

in particolare

Q: What would you recommend to new bands in terms of marketing? Are methods like YouTube and webcasts still viable methods?

At the end day, make cool shit. It’s so ridiculously oversimplified. It’s true that YouTube is no longer outside of the box or cutting edge. It’s become the main medium for videos. People make their videos for YouTube now, not MTV. Music videos had to exist for a very particular reason, and they would be released on that show Friday Night Videos or whatever. People made videos that made sense in that format. Now that world doesn’t really exist anymore.
So we’re thinking of new ways like events, something like a totally insane performance. Instead of shooting a video ourselves, you have 1,000 people show up with flip cameras and that’s your video. Then you have 1,000 handmade shots. You don’t get what to control what they’ll look like, except you get to control the performance.
So is that a video? Is that an event? What is that? It doesn’t really need a name. It’s just a cool idea. Things are exciting. Thinking about it like, “I have a band and I need to figure out a clever marketing plan” – that will always fail. If you look at it like, “I have a band and I want to make cool shit” – if you’re really good at that, it will market itself.”

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  1. dicembre 4, 2009 alle 9:01 am

    Thanks for finding and quoting the post!

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