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8Tracks diventerà una killer application?


Riguardo al servizio di “playlist” chiamato 8Tracks ecco cosa scrive Wired

Music is too expensive to be free and too free to be expensive on a song-by-song basis, because on-demand music licensing rates are becoming too high for advertising to cover — as shown once again by imeem’s recent sale to MySpace at a heavy discount. This could be a boost to playlist sharing sites because they are cheaper to operate.

Muxtape tried a similar approach but failed after negotiations with the RIAA broke down last summer. Another online playlist sharing company, 8tracks, which also launched in 2008, hopes to continue blazing that trail. The site redoubling its efforts over the weekend with the release of an open API that lets web and mobile-app developers integrate playlist consumption (updated) into their own products, and plans to monetize this broader distribution of its user-generated playlists in the first quarter of next year — most likely using Google AdSense for Audio ads.

“In the near term, we want to achieve broad distribution,” 8tracks founder and CEO David Porter told wired.com “The combination of an ‘open’ platform for people to create playlists (what we do already) with an open API so developers can add playback/access to a variety of third-party destinations should help us do this.”

He plans to add a premium DJ subscription option to 8tracks in the next two months, which helped his former employer Live365 reach profitability in 2005 (Porter was head business development). In addition, he hopes the new playlist API — and the company’s as-yet-unreleased iPhone app, which it built with that API — will greatly increase the size of an audience to which it plans to advertise starting early next year.
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