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38 metrics e 7 strumenti per misurare il ROI


da knowthemusicbiz

Metrics:

1.
Number of subscribers on your mailing list
2.
Twitter followers
3.
Friends/fans on TheSixtyOne.com
4.
YouTube channel subscribers
5.
YouTube plays
6.
YouTube uploads of your songs by other users
7.
We Are Hunted chart positions of your songs
8.
Blog mentions or reviews of your music
9.
Backlinks (blogs and websites linking to your website or blog)
10.
Mixtape/album downloads
11.
Individual track downloads
12.
P2P downloads and sharing of your music
13.
BitTorrent downloads, seeds, and sharing of your music
14.
Last.fm plays
15.
Last.fm friends
16.
PureVolume friends
17.
PureVolume plays
18.
Facebook fans
19.
Twitter plays through twiturm.com or twt.fm
20.
Plays and listeners on blip.fm
21.
Plays on podcasts
22.
Plays on Internet radio stations
23.
Use of your music by DJs in online broadcasts or in night clubs
24.
Your songs featured on digital mixtapes by well-known DJs
25.
Online plays streamed longer than 30 seconds (on various music social networks)
26.
International audience: number of countries where people are engaging with your content (plays, downloads, reads, shares, subscriptions, etc)
27.
ReTweets of your content (songs, mixtapes, articles)
28.
100+ concentration of fans in a specific region (touring becomes viable in that region)
29.
Eventful.com Demand stats
30.
Digital singles sales
31.
Album sales
32. Remixes of your music
33. Attendance numbers for your live concerts broadcast on ustream.TV or similar networks
34. Attendance numbers for your concerts in-person
35. Number of credible professionals in entertainment, journalism, marketing, and other related industries who support your music (maintain a collection of quotes from these individuals)
36. Customer and client testimonials
37. Comments about your music on multiple social networks (positive or negative)
38. Myspace plays, profile views, and friends

Web 2.0 tools
1.
Music Xray – http://www.musicxray.com/
2.
Band Metrics – http://bandmetrics.com/
3.
Next Big Sound – http://nextbigsound.com/
4.
RockDex – http://rockdex.com/
5.
Topsy – http://topsy.com/
6.
Backtype – http://www.backtype.com/
7.
Trendrr – http://www.trendrr.com/

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