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I Grammy influenzati dai Social Media


Da Mashable
“Social media introduces an entire paradigm shift into how the Academy can both connect with music lovers and with how its message is consumed and presented. That said, the Academy is aware that the paradigm shift is happening, not just to the industry, but to our culture as a whole. In order to stay relevant and connected, the Academy would have to embrace this new way of communicating. I spoke with Evan Greene, the Chief Marketing Officer of the Recording Academy about how the Grammys are embracing social media this year and how and why that decision was made.”

“After making the decision to fully engage, Grammy.com was completely rebuilt and official presences were made on Twitter (@theGrammys), Facebook (Facebook) and YouTube (YouTube). Interaction and fan-generated content from these platforms and others all contributed to what has become the centerpiece for the Grammys 2010 campaign: We’re All Fans.”

We’re All Fans

Fans are the core of popular music. And unlike industry executives (and sometimes even the artists themselves), fans are often the first to embrace new technologies and social networks to share and remix content by their favorites artists. So with that in mind, TBWA\Chiat\Day, the agency of record for the Grammy awards, created a multi-format multimedia campaign related to Grammy-nominated artists, curated entirely from fan-generated content.

If you visit WereAllFans.com, you’ll see portraits of some of the nominated artists composed entirely of real-time content from Twitter (Twitter), Flickr (Flickr), Facebook and YouTube. The content is refreshed and fed in and users can click on aspects of the content to view or play it back all on the page. It’s a pretty cool way to show stuff off.

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