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Posts Tagged ‘apple’

iTunes: 12 giorni di regali

Dal 26 Dicembre fino al 6 Gennaio su iTunes, si potrà scaricare un contenuto completamente gratuitamente. E’ possibile anche diventare Fan su Facebook per ricevere avvisi quotidianamente

dal sito ufficiale della promozione

“Ogni giorno, dal 26 dicembre al 6 gennaio, tu e tutti i tuoi amici potrete eseguire il download gratuito di unapp, un brano o un videoclip eseguiti dalle più grandi star presenti su iTunes. La possibilità di scaricare gratuitamente il contenuto del giorno, sarà disponibile solo per 24 ore.

Per accedere ai download gratuiti, sarà necessario installare iTunes e creare un account nelliTunes Store.”

oggi tocca a “Wheels” dei Foo Fighters

La tua nuova casa discografica? Apple!

Almeno è quello che afferma il guru Mika Schiller su MADE

Ecco alcuni passaggi:

“I think that most music artists understand that their chances of getting a record deal are next to nil. They also understand what the Internet has to do with that”

“There are no clear cut paths to success in the digital music age because it’s so new. There seem to be so few examples to emulate”

“not only does Apple realize that the future of music is in the cloud computing-based world, but that if it owns the people who are at the cutting of all of this new web-based technology, it can dominate music universally. That’s what the Lala acquisition was all about.”

“Apple is already probably the most powerful music company in the world. And it’ll become more powerful. That means that the music world is going to move towards a world based on micropayments and music byproducts”

“The biggest difference between an Apple record label and old style record labels is that, to almost everybody, Apple will exist as little more than a cloud; with no edges, no people to groom careers, nobody to market for you and no instruction manuals. Nobody is going to tell you what to do, how to do it and when to do it.”

Apple+Lala: grande futuro?

E’ la notizia numero uno di questi giorni: l’acquisto di Lala da parte di Apple.

Ecco cosa ne pensano quelli di GCN

A couple of quick thoughts:

1) I never paid much attention to Lala, mainly because it is not available in Canada but I did manage to take a good look at the service this weekend and will say I’m quite impressed by what they offer.

* Very clean, easy to use and intuitive interface. They certainly taken some of Apple’s design cues.
* They also use a follower/following model that allows you to find and follow people whose music tastes you like. In essence, building your own trusted music circles and building music feeds that you can control by follows, forecast, podcasts, ratings, reviews etc.
* You can build playlists and become a tastemaker (what they call a top influencer) as you attract more people who discover new music through you.
* All your music in the cloud. Upload music from your local music library into Lala and listen to your music from anywhere and then have the ability to add to your library by buying new music either as web songs or downloads. This blurs the world of access and ownership.
* They offer a Pandora like experience where you pick an artist and a playlist of similar artists is created for you.

2) If as expected Apple does offer a streaming subscription service, they will be able to exert alot of influence and direction on how it gets done. Where does that leave Spotify in 2010? They may be forced by Apple’s move to go straight to a pay model. The reality is consumers see streaming as another way to consume music. Ten years on, and we are getting closer to realizing the celestial jukebox. I hope so…

3) This one is obvious, but with the iPod Touch/iPhone, once launched, Apple becomes the leader in mobile streaming. It’ll start with music but in the future, it will be mobile video. Everyone I talk to says that any streaming service must have allow for mobile streaming, otherwise it’s a deal breaker. Will Apple adpot some of Lala’s feature that lets you to upload and stream music you already own? This could give iPod/iPhones a nice sales boost. I hope this feature survives because if you already use iTunes/iPod/iPhone, this flows right into your music listening habits. No other service, downloads or setups required.
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Lala acquistato da Apple: 5 possibili motivi

Notizia fresca fresca e giustamente c’è già chi ha pensato cosa potrebbe voler dire questo acquisto e quali potrebbero essere i motivi principali.

5 ne hanno trovati quelli di Puddlegum

1. iTunes in the Cloud
2. Streaming Music on your iPhone or Touch
3. Web Songs and Web Albums
4. Social Networking and iTunes
5. iTunes and Google

[Confermato] Apple acquista Lala – streaming in arrivo?

dicembre 5, 2009 2 commenti

Dopo le indiscrezioni di ieri arriva la conferma: Apple ha acquistato Lala.

Ricordo che Lala oltre ad offire download di musica digitale, offre anche un servizio di streaming illimitato (abbonamento a 10 dollari)

Steve Dowling di Apple non si lascia scappare indiscrezioni a riguardo (“Apple buys smaller technology companies from time to time and we generally do not comment on our purpose or plan” ma in molti iniziano a pensare che sia una mossa per portare lo streaming anche su iTunes vista la concorrenza sempre maggiore di servizi di streaming musicale (vedi Spotify)

[Rumor] Apple vicina all’acquisto di Lala?

dicembre 4, 2009 1 commento

Trovate tutto qui

Per il momento è solo un’indiscrezione…si vedrà

Apple: uscito kit di sviluppo iTunes LPs and Extras

In questa pagina del sito di Apple è disponibile il kit di sviluppo di applicazioni iTunes Lps e Extras. Tutto condito da tutor, guide ecc..

Come sruttarlo in un modello di business? Ne parlano su AppleInsider

“Apple’s new iTunes formats signal an intention to create an entirely new business of selling interactive content, in addition to the music, TV and movie, and iPhone mobile software that the company has incrementally built into a series of online market empires. Rather than just being a way to enhance album and movie sales, Apple’s recent talks with newspaper and magazine publishers indicate that the interactive iTunes formats are really designed to allow traditional print publishers to enter the digital age with a business model that is more substantial than the web’s current adware/spyware model, where users’s preferences are tracked with cookies and relevant ads are shown in an effort to monetize content.

The free web, supported entirely by advertising, has revolutionized the flow of information but has devastated traditional journalism by giving uniformed bloggers and astroturfing advertising campaigns an equal presence next to legitimate news sources, erasing any sense of journalistic integrity and reputation. It has also enabled widespread content theft, where news and information published by a reputable source at significant cost can be freely plagiarized by anonymous individuals who then get money from their own adjacent ad placements on their “splogs” or spam blogs, something that ad marketers like Google have quietly benefitted from and thus have made little effort to eradicate.

Apple’s simple interactive content formats, paired with its very popular iTunes delivery system, is guaranteed to create a real market for web content independent from contextual advertising. This will enable the company to do an end run around Google’s ad empire and Microsoft’s belated efforts to copy Google, and offer content producers such as newspapers, book publishers, magazine editors, and other vendors of proprietary information a marketplace where they can sell their content directly to consumers, just as Apple provided a functional market to music labels, movie studios, and mobile software developers.

This new strategy appears to be the linchpin that will make Apple’s forthcoming tablet a viable product, as consumers will be buying it not just to surf the ad-sponsored web, but also to navigate a new generation of interactive, animated digital content: newspapers and magazines that incorporate video and voice and hyperlinks just like the web, but without ads. Similar to premium TV channels, this will result in a market for premium content as an alternative to the puerile garbage that fills most of the space between commercials on free TV channels and the web.

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