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Posts Tagged ‘facebook’

Plugd, il sito del “social streaming”

gennaio 30, 2010 1 commento

Di siti web che offrono servizi di streaming e anteprime di album piuttosto attesi, ce ne sono molti. Fra questi si distingue sicuramente Plugd.

Infatti per poter ascoltare l’album dovete “accedere” con le vostre credenziali di Facebook (o Twitter). Una volta fatto questo (chè è una Facebook Connect) avrete accesso all’ascolto dell’intero album.

La cosa interessante è che il vostro stato di Facebook verrà aggornato automaticamente con frasi del tipo “Sto ascoltando Mechanize dei Fear Factory”. Non solo, per poter continuare ad ascoltare, traccia dopo traccia, dovrete lasciare una sorta di commento su FB, come ad esempio il voto alla canzone.

Insomma una cosa un po’ più invasiva dello streaming classico, ma comunque interessante. Il nuovo album dei Fear Factory è in streaming in anteprima solo su Plugd.

Facebook: Consigli per la fan page

Ecco i consigli dati da Michelle Bowles su TopRankBlog.

prima qualche dato:
* More than 350 million users are active on Facebook
* 50% of active users log in on any given day
* The average user spends 55 minutes a day on Facebook
* More than 1.6 million active Facebook fan pages have been created

Ecco i consigli:
1. Keep Content Fresh.
2. Engage New Visitors.
3. Promote a Contest Via Facebook.
4. Give Fans Something They Can’t Get Anywhere Else.
5. Encourage Interaction.

Facebook Conversion Tracking Tool

Dovrebbe essere disponibile a Marzo, almeno da quanto riportato su Mediapost

Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.

The conversion tracking tool being tested by a “handful” of Facebook advertisers doesn’t have a launch date, but Boland believes it should become available sometime before the end of March. A JavaScript snippet will go into the Web page. Marketers will have an option to set up multiple tags to track numerous conversions.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Gerd Leonhard: il futuro della musica

Torno a parlarvi di Gerd Leonhard, guru/media-futurista per questo articolo apparso su ClashMusic riguardo al futuro della musica. Uno sorta di sfera di cristallo. Ecco i punti approfonditi:

Labels Care More – “Record labels won’t go away, they will just get smaller”
British Facebook Corporation – “So, in five years Facebook will be like the BBC”
Clash Grows… –
Breaking the charts, not the bank: Fan Funding
3D Downloads – That’s already here but it’s too expensive
McDoNapsteReuterStarbuckShell
Free phone anyone?
Wot no file sharing? LOL
Come and feel the noise
Do Not Disturb
Google
The west is dead
The Biggest Loser
The Biggest Winner – The biggest winner is going to be the artist because the bottom line is without really good and unique stuff nothing really moves

Per approfondire

Facebook: 5 tattiche da evitare

5 cose da NON fare per promuovere musica su Facebook (secondo il sito IndieHipHop)

1. Event invitation spam
2. Don’t post your song or video on my wall.
3. Tagging me on pics and videos I’m not in.
4. Don’t ruin my updates with your personal crap
5. People who “I like” their own updates.

Gerd Leonhard: prendere spunto da FarmVille

da MusicAlly

Media futurist Gerd Leonhard did his thing on-stage at MidemNet this afternoon, talking about some of the new business models being used outside the music world. One of the most fascinating was Farmville.

Zynga’s social game is absolutely huge on Facebook, as you’ll know if your friends and family are clogging up your news feed with lost pigs, horses and chickens. It’s got more than 73 million users on Facebook, and is generating millions of revenues from selling virtual items.

Leonhard held it up as an example to the music industry, particularly its free-to-play model. “What can we learn from Farmville? It all starts with free. Farmville gets people hooked, then sells them virtual tractors. People will buy anything once they’re hooked.”

He suggested that the music industry should be looking more deeply into interactivity and virtual items, as well as social media. “Go inside the social networks with music!” he said.

“How come Facebook doesn’t have music? 8.7 billion minutes are spent a day on Facebook, so why can’t we make a deal – hopefully not individually, but collectively.”

That’s something of a simplification, though. There IS music on Facebook, through apps like iLike, and some virtual items. But Leonhard is absolutely right to say that the explosion in social games has by and large passed music by. In 2010, that will hopefully change.

Muziic su Facebook, ecco come funziona

Ve ne avevo parlato qualche giorno fa., Muziic è un’applicazione per Facebook molto interessante. In poche parole vi consente di ascoltare le vostre canzoni preferite direttamente da Facebook…come? facendovi ascoltare l’audio delle canzoni (videoclip, amatoriali, live ecc..) presenti nel database di Youtube. Un’applicazione che potrebbe esplodere e diventare un punto fermo come invece fallire (alla fine basta andare su Youtube).

Ecco due immagini.

come vedete c’è il campo dove inserire il brano che state cercando, poi vengono restituiti tutti i brani che in qualche modo soddisfano la vostra ricerca. A fianco c’è anche il video incorporato.

Interessante anche la funzione più “social”, per certi versi simile a Last.fm con tanto di lista dei brani ascoltati, artisti più ascoltati ecc…