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Posts Tagged ‘futuro’

Gerd Leonhard: il futuro della musica

Torno a parlarvi di Gerd Leonhard, guru/media-futurista per questo articolo apparso su ClashMusic riguardo al futuro della musica. Uno sorta di sfera di cristallo. Ecco i punti approfonditi:

Labels Care More – “Record labels won’t go away, they will just get smaller”
British Facebook Corporation – “So, in five years Facebook will be like the BBC”
Clash Grows… –
Breaking the charts, not the bank: Fan Funding
3D Downloads – That’s already here but it’s too expensive
McDoNapsteReuterStarbuckShell
Free phone anyone?
Wot no file sharing? LOL
Come and feel the noise
Do Not Disturb
Google
The west is dead
The Biggest Loser
The Biggest Winner – The biggest winner is going to be the artist because the bottom line is without really good and unique stuff nothing really moves

Per approfondire

Il futuro dei modelli di business del mondo musicale

Da Techdirt, articolo molto lungo,

It’s no secret that there’s a lot of concern these days about what the music industry will look like going forward — especially from those who work on the label side of the business and have been around for a bit. A variety of things have caused rapid change in the market. Competition from other forms of entertainment, such as the internet, movies and video games, have put more pressure on the industry, as consumers have been presented with significantly more options for their entertainment attention and dollars. And, of course, there’s the ever-present specter of unauthorized file sharing — or, as the industry prefers to call it (accurately or not), “piracy.”

While the industry spent many years fighting the rise of the internet as a distribution and promotion method for music, it was eventually forced to recognize it. The labels eventually licensed music to Apple and iTunes (as well as some other stores). It took them way too long to recognize that people wanted DRM-free music, but they’ve finally come around to recognize that as well.

But the big new questions are all about licensing. New services are starting to show up on the scene, such as the industry’s new darling, Spotify. Then there are attempts, such as those by Choruss and Warner Music, to set up something that is somewhat akin to a blanket license. For the most part, the industry hasn’t shown much willingness to do these sorts of deals in manners that allow the underlying companies to survive, let alone profit. Numerous innovative startups have suffocated under burdensome licensing terms — and as each one fails, it just gives consumers fewer and fewer reasons to actually use these services, wondering how long each will last until it goes out of business.

However, there is another solution: stop worrying and learn to embrace the business models that are already helping musicians make plenty of money and use file sharing to their advantage, even in the absence of licensing or copyright enforcement.

In simplest terms, the model can be defined as:

Connect with Fans (CwF) + Reason to Buy (RtB) = The Business Model

Sound simple? It is, if you understand the basics — and it can be incredibly lucrative. The problem, of course, is that very few seem to fully understand how this model works. However, let’s go through some examples.

Trent Reznor, the man behind the band Nine Inch Nails, has done so many experiments that show how this model works that it’s difficult to describe them all. He’s become a true leader in showing how this model works in a way that has earned him millions while making fans happy, rather than turning them into the enemy.

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Ricerca Forrester sulla musica digitale nei prossimi anni

Previsioni per la musica digitale nei prossimi anni

Questa immagine

l’hanno caricata su HypeBot ma fa parte di una mega ricerca realizzata da Emarketer (è pure acquistabile…prezzo…ehm…)

Dovrebbe mostrare l’evoluzione futura del mercato musicale (USA)

4 importanti trends che ogni artista dovrebbe seguire

Da Gighive.com

– ATTENTION IS YOUR GREATEST ASSET
– MUSIC CAN BE COPIED, COMMUNITY CAN’T
– DIGITAL IS THE FUTURE
– FORGET ABOUT “MAKING IT”. THINK MARKETING

NY Times sul futuro della musica

Articolo sul New York Times

“SAN FRANCISCO — With its deal this month to buy the Web music service Lala, Apple may be pointing the way to the future of music.

In this future, the digital music files on people’s computers could join vinyl records, cassette tapes and CDs in the dusty vault of fading music formats.

Instead, music fans will use their always-online computers and smartphones to visit a vast Internet jukebox, where Gregorian chants, Lady Gaga tracks and the several centuries of music in between are instantly available.

For a small but growing cadre of music lovers, the vision is not that outlandish. Josh Newman, a 30-year-old technology consultant from Toronto who travels widely, pays $16 a month for Spotify, a subscription music service that, for now, is officially available only in Europe. Spotify allows unlimited listening to its online music library.

Since Spotify introduced an application for the iPhone over the summer, Mr. Newman has begun listening to the service almost exclusively, even though he has 35,000 songs on hard drives at home.

“The irony is, I don’t even go back to that music,” Mr. Newman said. “I’m almost too lazy. If there’s an artist I want to check out, I’d rather listen to it on Spotify than have to dig through my collection.”

continua QUI

Due articoli di WIRED molto interessanti su API & Musica

Geeks to Music Industry: APIs Can Set You Free : parla di come le API (specialmente quelle “open”) potrebbero salvare l’industria musicale attraverso blogs, widgets, apps, social nets, search services, recommendation engines e chi più ne ha più ne metta.

4 Ways One Big Database Would Help Music Fans, Industry: vengono mostrati 4 modi in cui un grande database può aiutare la musica:

1 – Paying Artists
2 – Easing the Inevitable Acquisitions of Digital Music Services
3 – Better APIs and Mashups
4 – Subscription Services Would Be Way Less Scary for Consumers