Posts Tagged ‘Gerd Leonhard’

Gerd Leonhard: il futuro della musica

Torno a parlarvi di Gerd Leonhard, guru/media-futurista per questo articolo apparso su ClashMusic riguardo al futuro della musica. Uno sorta di sfera di cristallo. Ecco i punti approfonditi:

Labels Care More – “Record labels won’t go away, they will just get smaller”
British Facebook Corporation – “So, in five years Facebook will be like the BBC”
Clash Grows… –
Breaking the charts, not the bank: Fan Funding
3D Downloads – That’s already here but it’s too expensive
Free phone anyone?
Wot no file sharing? LOL
Come and feel the noise
Do Not Disturb
The west is dead
The Biggest Loser
The Biggest Winner – The biggest winner is going to be the artist because the bottom line is without really good and unique stuff nothing really moves

Per approfondire


Gerd Leonhard: prendere spunto da FarmVille

da MusicAlly

Media futurist Gerd Leonhard did his thing on-stage at MidemNet this afternoon, talking about some of the new business models being used outside the music world. One of the most fascinating was Farmville.

Zynga’s social game is absolutely huge on Facebook, as you’ll know if your friends and family are clogging up your news feed with lost pigs, horses and chickens. It’s got more than 73 million users on Facebook, and is generating millions of revenues from selling virtual items.

Leonhard held it up as an example to the music industry, particularly its free-to-play model. “What can we learn from Farmville? It all starts with free. Farmville gets people hooked, then sells them virtual tractors. People will buy anything once they’re hooked.”

He suggested that the music industry should be looking more deeply into interactivity and virtual items, as well as social media. “Go inside the social networks with music!” he said.

“How come Facebook doesn’t have music? 8.7 billion minutes are spent a day on Facebook, so why can’t we make a deal – hopefully not individually, but collectively.”

That’s something of a simplification, though. There IS music on Facebook, through apps like iLike, and some virtual items. But Leonhard is absolutely right to say that the explosion in social games has by and large passed music by. In 2010, that will hopefully change.

Gerd Leonhard sull’industria discografica – parte 1

Dal Midem blog

It looks like the music industry is quickly heading towards a total reset. 10 years have gone by since Napster 1.0, and what do we have to show for it ? The only real success in digital music is Apple’s iTunes – and they sell hardware!

This may be part of the problem: there are so very few real leaders in this industry.

People that are truly reinventing what they do and how they do it. Alas, instead of inspiring leaders this industry has numerous functionaries, lobbyists and corporate chiefs that block every change that comes along.

Lobbying the government to disconnect non-conforming music fans while utterly failing to license widely and openly will seriously backfire. These new sticks are becoming so huge that no-one will see the few carrots anymore.


Gerd Leonhard: New Year’s Message to the Music Industry – 9 punti fondamentali

Torno a parlarvi di Gerd Leonhard (aggiungetelo su Twitter, ogni giorno propone tanto ma tanto materiale) che ha schematizzato in 9 punti un messaggio per il nuovo anno dell’industria musicale:

1) Stop pushing for more and more and…more legal or technical protection measures and lighten up on the constant quest for control: think (and act) compensation not control!

2) Access to music is going to replace ownership, very soon, so start thinking ‘Selling 2.0’ – if copies are abundant and can no longer be monetized in the same way as before, what else can you sell? This is crucial. You need to groom and build the New Generatives not push harder to pass laws to try and get the old times to magically return.
3) Friction truly is Fiction i.e. utterly wishful thinking, now, so you have a choice: get out of the way… or lend a hand (you have heard that song before). Reinvent your relationship with the artists and the ‘people formerly known as consumers’. Stop hiding behind technological tricks and artificial hurdles: protection is in the business model not in the technology (need more? Check out my new book “Friction is Fiction”).
4) Stop hanging on to that good old, comfortable EGOsystem paradigm – start building the new ECOsystem. The future is not in Google paying for all music online, or the ISPs paying for all music on their networks – it’s in constantly moving, interconnected, fluid and tri-brid (that is hybrid+1) systems of ‘I pay, you Pay, 3rd party pays’.
5) Collaborate – engage don’t enrage, have real conversations not monologues, drop the big sticks and start growing more carrots. The time for Music 2.0 is now.
6) Offer a public digital music license that legalizes – and monetizes – all use of music online.
7) Music consumption via computers is getting less and less important – it’s all moving to Mobile Devices (read my mobile Music 2.0 book and see the video below;)
8) The new money is in connecting the cloud (where the music is) with the crowd (where the money is) – access comes first now, ownership is second. And this is good news!
9) Question your assumptions: what do you still believe that is no longer really true…? (see the video below).

—- I video li potete vedere nell’articolo originale —-

SlideShare di Gerd Leonhard – “The Future Of Music”

La guida alla musica 2.0 di Gerd Leonhard


Gerd Leonhard è un “media futurist”. Consiglio di seguirlo su Twitter

P.S. la guida dovrebbe essere perfettamente compatibile con iPhone e Blackberry