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Posts Tagged ‘music 2.0’

Evolvor: metodo di music marketing – Label 2.0

Articolo su Evolvor.com. Ecco cosa offrono:

Data
-Reliable Hosting
-21st Century Web Publishing
-Project Management Tools
-Credible Design & Navigation
-SEO & Social Media Optimization
-Content Development & Sydnication
-Guiding Visitors with Calls-to-Action
-Understanding Analytics and Conversions

Distribution
-iTunes & Other Digital Music Retailers
-Direct-to-Fan Distribution
-Peer-to-Peer Distibution
-Creating Digital Fan Clubs & Membership Sites

Discovery
-Creating Viral Content
-Utilizing Search to Drive Traffic
-Reaching Out to Influencers
-Creating Creative Press Releases
-Using PPC and PPP to Increase Exposure

Industria musicale 2009: vincitori e perdenti

Bell’articolo su digitalmusicnews

Riassumo

Winner: The Mobile App…
Loser: The Massively Leveraged Media Buyout…
Mixed Bag: The Cloud…
Loser: Joe Consumer…
Winner: The Penny-Pinching Music Fan…
Loser: Physical Music (Though Vinyl Remains Interesting)…
Winner: The Music Video…
Loser: Music Conferences…
Winner: The Frugal Executive; The Lean Startup…
Winner: The Twittering Artist…
Loser: The Live Performance Sector…
Loser: The Gaming Industry…
Loser: The RIAA…
Loser: The Traditional Trade Magazine…
Winner: Digital Music News..

Startups di musica digitale del 2009 dalla A alla Z

Articolone su Music Ally

99 Dollar Music Videos
♬.ws
33centmp3s.com
8bit FM
a2f2a
AbbeyRoad Live
AppsFire
ArtistRise
Audiolife
Bandcamp
Bandize
BigChampagne
Blazetrak
Bluebeat
Chorus
Coda.fm
CompareDownload
CTRL
CXCR6
Death Of Auto-Tune
DigABand
DonkDJ.com
Don’t Quit Music
Dora
Droidify
Dropplay
Echodio
Fanalytics
Farkie
FATdrop Anti-Piracy
Filesharer.org
FileTwt
Flypt
Foursquare
Free Music Archive
FreeAllMusic
Fuzztopia
Genero.tv
Gigulate
Google
Goom Radio
GreetBeatz
Guvera
Hexagon.cc
Hit Machine
Hitlab
Hunch
Imoosi
IPREDator
ItsHidden
JamBuzzer
JamLegend
Jelli
Just Hear It
Kazaa
Kik
Kind of Bloop
Kweech
LaDiDa
Layar
Livekick
Loudcrowd
Mewbox
Mikojo
Mixcloud
Mixm8
Mixtape.me
Mobile Roadie
MOG All Access
Monkey
Moof
Moogis
Mooso
MSN Mobile Music
Mugasha
MusicMetric
Musicslu
Muxtape
Muziic
NewBandDaily
Next Big Sound
Next Music
Nimbit MyStore
Nudge
One Page Artist
Onseeker Music
People’s Music Store
Piracy Payback
Pirates Prisons Project
Playdar
PlaylistNow
Pledge Music
Polyphonic
Popmorphic
Psonar
Radioplayer
RadioWeave
Rdio
RE<ORDS
Real-Time Top 40
Republic Project
RiffSpot
Rock Band Sim
RockDex
Rockfree
SeatGeek
SeatKarma
Setlist.fm
Sidebar
Skifta
Skout OUT
Songkick
SongTwit was
Soundtrckr
SpotifiTunes
Super Chirp
SuperGlued
Swift.fm
TaffyBox
The Banded
The In Sound From Way Out
The Karaoke Channel
Ticket Bot
ToonsTunes
Tracksandfields
TuneChecker
TunePost
Tunesbag
TunesPro
TuneWiki
Tweet For A Track
Twisten.fm
Twitterpartners
Unleash The Bats
uPlaya
Valentone
Vevo
Vye Music
W+K Radio
We Are Hunted
WhoSampled
Woofer
WorldSings
Your Digital Record
Your Soundcheck
ZookZ
ZumoDrive

Ok Go: meglio Youtube che MTV

dicembre 3, 2009 1 commento

che la pensassero così (e come dargli torto) era ovvio visto il successo che hanno raggiunto grazie a Youtube, ma ecco le dichiarazioni della band su Music 2.0

in particolare

Q: What would you recommend to new bands in terms of marketing? Are methods like YouTube and webcasts still viable methods?

At the end day, make cool shit. It’s so ridiculously oversimplified. It’s true that YouTube is no longer outside of the box or cutting edge. It’s become the main medium for videos. People make their videos for YouTube now, not MTV. Music videos had to exist for a very particular reason, and they would be released on that show Friday Night Videos or whatever. People made videos that made sense in that format. Now that world doesn’t really exist anymore.
So we’re thinking of new ways like events, something like a totally insane performance. Instead of shooting a video ourselves, you have 1,000 people show up with flip cameras and that’s your video. Then you have 1,000 handmade shots. You don’t get what to control what they’ll look like, except you get to control the performance.
So is that a video? Is that an event? What is that? It doesn’t really need a name. It’s just a cool idea. Things are exciting. Thinking about it like, “I have a band and I need to figure out a clever marketing plan” – that will always fail. If you look at it like, “I have a band and I want to make cool shit” – if you’re really good at that, it will market itself.”