Posts Tagged ‘video’

OK Go spiegano perchè il loro video non è incorporabile

Gli Ok Go devono buona parte della loro fama a Youtube e alla condivisione del loro famoso video dove si divertivano su dei tapis-roulant.

Bene il loro nuovo video non solo è sprovvisto della possibilità di incorparazione (la famosa embed disattivata) ma in alcuni paesi è ancora impossibile vederlo.

Ecco cosa dicono gli OK Go a riguardo:

“We’ve been flooded with complaints recently because our YouTube videos can’t be embedded on websites, and in certain countries can’t be seen at all. And we want you to know: we hear you, and we’re sorry. We wish there was something we could do. Believe us, we want you to pass our videos around more than you do, but, crazy as it may seem, it’s now far harder for bands to make videos accessible online than it was four years ago.

See, here’s the deal. The recordings and the videos we make are owned by a record label, EMI. The label fronts the money for us to make recordings – for this album they paid for us to spend a few months with one of the world’s best producers in a converted barn in Amish country wringing our souls and playing tympani and twiddling knobs – and they put up most of the cash that it takes to distribute and promote our albums, including the costs of pressing CDs, advertising, and making videos. We make our videos ourselves, and we keep them dirt cheap, but still, it all adds up, and it adds up to a great deal more than we have in our bank account, which is why we have a record label in the first place.

Fifteen years ago, when the terms of contracts like ours were dreamt up, a major label could record two cats fighting in a bag and three months later they’d have a hit. No more. People of the world, there has been a revolution. You no longer give a shit what major labels want you to listen to (good job, world!), and you no longer spend money actually buying the music you listen to (perhaps not so good job, world). So the money that used to flow through the music business has slowed to a trickle, and every label, large or small, is scrambling to catch every last drop. You can’t blame them; they need new shoes, just like everybody else. And musicians need them to survive so we can use them as banks. Even bands like us who do most of our own promotion still need them to write checks every once in a while.

ecc. ecc..



M.I.A. lancia un video da Twitter

QUI l’articolo completo.

M.I.A. ha postato direttamente sul suo Twitter il link ad un nuovo video (caricato su TwitVid, mica sul Tubo o altro), e in 13 ore è stato visto ben 40.000 volte

Gerd Leonhard: New Year’s Message to the Music Industry – 9 punti fondamentali

Torno a parlarvi di Gerd Leonhard (aggiungetelo su Twitter, ogni giorno propone tanto ma tanto materiale) che ha schematizzato in 9 punti un messaggio per il nuovo anno dell’industria musicale:

1) Stop pushing for more and more and…more legal or technical protection measures and lighten up on the constant quest for control: think (and act) compensation not control!

2) Access to music is going to replace ownership, very soon, so start thinking ‘Selling 2.0’ – if copies are abundant and can no longer be monetized in the same way as before, what else can you sell? This is crucial. You need to groom and build the New Generatives not push harder to pass laws to try and get the old times to magically return.
3) Friction truly is Fiction i.e. utterly wishful thinking, now, so you have a choice: get out of the way… or lend a hand (you have heard that song before). Reinvent your relationship with the artists and the ‘people formerly known as consumers’. Stop hiding behind technological tricks and artificial hurdles: protection is in the business model not in the technology (need more? Check out my new book “Friction is Fiction”).
4) Stop hanging on to that good old, comfortable EGOsystem paradigm – start building the new ECOsystem. The future is not in Google paying for all music online, or the ISPs paying for all music on their networks – it’s in constantly moving, interconnected, fluid and tri-brid (that is hybrid+1) systems of ‘I pay, you Pay, 3rd party pays’.
5) Collaborate – engage don’t enrage, have real conversations not monologues, drop the big sticks and start growing more carrots. The time for Music 2.0 is now.
6) Offer a public digital music license that legalizes – and monetizes – all use of music online.
7) Music consumption via computers is getting less and less important – it’s all moving to Mobile Devices (read my mobile Music 2.0 book and see the video below;)
8) The new money is in connecting the cloud (where the music is) with the crowd (where the money is) – access comes first now, ownership is second. And this is good news!
9) Question your assumptions: what do you still believe that is no longer really true…? (see the video below).

—- I video li potete vedere nell’articolo originale —- e i viral video

Bitly è conosciuto soprattutto come mezzo per accorciare gli url dei link da inserire in Twitter e anche come web tracker. La compagnia ora ha lanciato un’altro interessante servizio:

Il sito mostra i video “virali” del momento, del giorno precedente o di due giorni prima.

Anche gli Extrema passano dal videoclip UGC

Come altri anche la metal band italiana (una delle migliori) ha deciso di affidare (parte) della realizzazione di un videoclip ai fan. Ecco il comunicato

“Se Sei un video maker e vuoi metterti in gioco, gli Extrema ti danno la possibilità di montare il loro nuovo videoclip “Selfishness”. Vai su, registrati, scarica le clip messe a disposizione dalla band e lavoraci su. Quando ti sentirai pronto, carica la tua proposta su e… incrocia le dita! Il montaggio più bello verrà utilizzato come videoclip ufficiale della band.”

Video WIRED sul futuro del Music Business

Video fondamentale

N-Dubz: Augmented Reality nei booklet

Il mercato musicale attraverso le nuove tecnologie avrebbe (sulla carta) migliaia di possibilità precedentemente impensabili. Una di queste è l’Augmented Reality. Per capire cosa è, come funziona e cosa offre vi invito a visitare il blog Augmented Reality Marketing.

Intanto vi mostro un video di quello che è possibile fare attraverso la realtà aumentata applicata ai booklet dei cd fisici. Il gruppo pop N’Dubz ha inserito all’interno del booklet del loro nuovo album “Against All Odds” (6° questa settimana in UK con oltre 60.000 copie vendute) la possibilità di accedere, come mostrato nel video, a una sorta di esibizione live in realtà aumentata.