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Posts Tagged ‘web marketing’

Marketing: Il “Social” è la priorità del 2010

38 metrics e 7 strumenti per misurare il ROI

da knowthemusicbiz

Metrics:

1.
Number of subscribers on your mailing list
2.
Twitter followers
3.
Friends/fans on TheSixtyOne.com
4.
YouTube channel subscribers
5.
YouTube plays
6.
YouTube uploads of your songs by other users
7.
We Are Hunted chart positions of your songs
8.
Blog mentions or reviews of your music
9.
Backlinks (blogs and websites linking to your website or blog)
10.
Mixtape/album downloads
11.
Individual track downloads
12.
P2P downloads and sharing of your music
13.
BitTorrent downloads, seeds, and sharing of your music
14.
Last.fm plays
15.
Last.fm friends
16.
PureVolume friends
17.
PureVolume plays
18.
Facebook fans
19.
Twitter plays through twiturm.com or twt.fm
20.
Plays and listeners on blip.fm
21.
Plays on podcasts
22.
Plays on Internet radio stations
23.
Use of your music by DJs in online broadcasts or in night clubs
24.
Your songs featured on digital mixtapes by well-known DJs
25.
Online plays streamed longer than 30 seconds (on various music social networks)
26.
International audience: number of countries where people are engaging with your content (plays, downloads, reads, shares, subscriptions, etc)
27.
ReTweets of your content (songs, mixtapes, articles)
28.
100+ concentration of fans in a specific region (touring becomes viable in that region)
29.
Eventful.com Demand stats
30.
Digital singles sales
31.
Album sales
32. Remixes of your music
33. Attendance numbers for your live concerts broadcast on ustream.TV or similar networks
34. Attendance numbers for your concerts in-person
35. Number of credible professionals in entertainment, journalism, marketing, and other related industries who support your music (maintain a collection of quotes from these individuals)
36. Customer and client testimonials
37. Comments about your music on multiple social networks (positive or negative)
38. Myspace plays, profile views, and friends

Web 2.0 tools
1.
Music Xray – http://www.musicxray.com/
2.
Band Metrics – http://bandmetrics.com/
3.
Next Big Sound – http://nextbigsound.com/
4.
RockDex – http://rockdex.com/
5.
Topsy – http://topsy.com/
6.
Backtype – http://www.backtype.com/
7.
Trendrr – http://www.trendrr.com/

In primavera arriva Tunited

Ecco come si presentano sul loro sito:

Tunited is a groundbreaking new independent music website which will assist new and independent artists and labels gain increased exposure, challenging the flagging music business’ growing reluctance to invest in this exciting area.

The top 100 artists will upload their music catalogue onto the website prior to launch; it will then be made available to the press and music industry for showcasing before the site goes live.

To become a profile artist, please click on the button below to enter your details and upload your track before midnight on 31.01.10. Your music will be judged by Tunited’s panel of experts including Midge Ure OBE

Evolvor: metodo di music marketing – Label 2.0

Articolo su Evolvor.com. Ecco cosa offrono:

Data
-Reliable Hosting
-21st Century Web Publishing
-Project Management Tools
-Credible Design & Navigation
-SEO & Social Media Optimization
-Content Development & Sydnication
-Guiding Visitors with Calls-to-Action
-Understanding Analytics and Conversions

Distribution
-iTunes & Other Digital Music Retailers
-Direct-to-Fan Distribution
-Peer-to-Peer Distibution
-Creating Digital Fan Clubs & Membership Sites

Discovery
-Creating Viral Content
-Utilizing Search to Drive Traffic
-Reaching Out to Influencers
-Creating Creative Press Releases
-Using PPC and PPP to Increase Exposure

9 segreti per una strategia di video social media marketing

Da jeffbullas blog

1. Work Hard
2. Listen
3.Be Patient and Persist
4.Use Tools To Use To Find Online Communities In Your Niche

– Search.twitter.com (advanced search)
– Google blog search
5. Blogger Outreach
* Identify the right people to reach out to
* Understand why would someone would be interested in your content/product /service and then be inspired to share it with others in their community
* Plan to follow up and maintain a relationship.
* Make sure that you have developed and implemented your blogger outreach policy
* Discover what they are interested in so that you ensure that when you connect it’s relevant to their interests and audience
* Ideally connect with bloggers before pitching them – just as you would get to know journalists and reporters in the traditional media
* Offer something of value to the blogger – writing a blog takes time and if you want to encourage someone to write about your business, product or service, ideally give the blogger something that would be unique to them.
6. Uniqueness
7. Connects Through Social Media
8. OnLine Video
9. Passion

per i dettagli clicca qui

4 importanti trends che ogni artista dovrebbe seguire

Da Gighive.com

– ATTENTION IS YOUR GREATEST ASSET
– MUSIC CAN BE COPIED, COMMUNITY CAN’T
– DIGITAL IS THE FUTURE
– FORGET ABOUT “MAKING IT”. THINK MARKETING

Gerd Leonhard: New Year’s Message to the Music Industry – 9 punti fondamentali

Torno a parlarvi di Gerd Leonhard (aggiungetelo su Twitter, ogni giorno propone tanto ma tanto materiale) che ha schematizzato in 9 punti un messaggio per il nuovo anno dell’industria musicale:

1) Stop pushing for more and more and…more legal or technical protection measures and lighten up on the constant quest for control: think (and act) compensation not control!

2) Access to music is going to replace ownership, very soon, so start thinking ‘Selling 2.0’ – if copies are abundant and can no longer be monetized in the same way as before, what else can you sell? This is crucial. You need to groom and build the New Generatives not push harder to pass laws to try and get the old times to magically return.
3) Friction truly is Fiction i.e. utterly wishful thinking, now, so you have a choice: get out of the way… or lend a hand (you have heard that song before). Reinvent your relationship with the artists and the ‘people formerly known as consumers’. Stop hiding behind technological tricks and artificial hurdles: protection is in the business model not in the technology (need more? Check out my new book “Friction is Fiction”).
4) Stop hanging on to that good old, comfortable EGOsystem paradigm – start building the new ECOsystem. The future is not in Google paying for all music online, or the ISPs paying for all music on their networks – it’s in constantly moving, interconnected, fluid and tri-brid (that is hybrid+1) systems of ‘I pay, you Pay, 3rd party pays’.
5) Collaborate – engage don’t enrage, have real conversations not monologues, drop the big sticks and start growing more carrots. The time for Music 2.0 is now.
6) Offer a public digital music license that legalizes – and monetizes – all use of music online.
7) Music consumption via computers is getting less and less important – it’s all moving to Mobile Devices (read my mobile Music 2.0 book and see the video below;)
8) The new money is in connecting the cloud (where the music is) with the crowd (where the money is) – access comes first now, ownership is second. And this is good news!
9) Question your assumptions: what do you still believe that is no longer really true…? (see the video below).

—- I video li potete vedere nell’articolo originale —-