Archivio
Midem 2010: i migliori start-ups di musica digitale
Da Billboard
– Awdio: A service that streams music played at clubs live. It’s working on an archive system and an iPhone app as well. Both ad-supported and premium subscription.
– BandMetrics: Tracks artists’ online buzz, listener traffic and fan demographics. In public beta now.
– GoMix: A music remixing service that has more than 100,000 active users today. Focuses on partnering with brands and artists to make the remix part of an advertising campaign, such as that between Burger King and Flo Rida.
– Songkick: Scans users iTunes and issues alerts when artists in the users’ library are touring nearby. Sold $3 million in tickets last year. Also lets fans upload photos, setlists, reviews, etc. after each show.
– TuneWiki: Addresses the lack of lyrics being included in digital downloads with an app that displays lyrics in real time for music played on the iPhone. All licensed and legal. Five million downloads to date on all smartphone platforms.
Midem 2010: Applicazioni mobile musicali
Marketing: Il “Social” è la priorità del 2010
Gerd Leonhard: prendere spunto da FarmVille
da MusicAlly
Media futurist Gerd Leonhard did his thing on-stage at MidemNet this afternoon, talking about some of the new business models being used outside the music world. One of the most fascinating was Farmville.
Zynga’s social game is absolutely huge on Facebook, as you’ll know if your friends and family are clogging up your news feed with lost pigs, horses and chickens. It’s got more than 73 million users on Facebook, and is generating millions of revenues from selling virtual items.
Leonhard held it up as an example to the music industry, particularly its free-to-play model. “What can we learn from Farmville? It all starts with free. Farmville gets people hooked, then sells them virtual tractors. People will buy anything once they’re hooked.”
He suggested that the music industry should be looking more deeply into interactivity and virtual items, as well as social media. “Go inside the social networks with music!” he said.
“How come Facebook doesn’t have music? 8.7 billion minutes are spent a day on Facebook, so why can’t we make a deal – hopefully not individually, but collectively.”
That’s something of a simplification, though. There IS music on Facebook, through apps like iLike, and some virtual items. But Leonhard is absolutely right to say that the explosion in social games has by and large passed music by. In 2010, that will hopefully change.
IFPI Digital Music Report 2010
E’ uscita la “Bibbia” annuale della musica digitale
Si può scaricare QUI
Interessanti questi punti:
-“Licensed music services” sono passati dai 50 del 2003 a più di 400 nel 2009
– il catalogo diponibile è passato da 1 milione del 2003 a 11milioni e passa di canzoni nel 2009
-“Industry’s digital revenues” nel 2003 US$20m mentre nel 2009 US$4.2 billion
Bello il cartello che fa notare come dal 2004 la musica digitale è crescuta del 940%, ma l’intero mercato è sceso del 30%
Ecco i servizi di musica digitale in Italia (dal .pdf)
3italia
7digital
Azzurra Music
Beatport
Dada
Deejay Store
Downlovers
eMusic
GazzaMusic
IBS
iMusic Libero
iTunes
Jamba
Last.fm
M2O.it
Messaggerie Digitali
Mondadori
MSN Music
Net Music Media World
Nokia Comes With Music
Nokia Store
Themusicvoid: previsioni sul 2010 dell’industria musicale
Su themusicvoid giocano a fare Nostradamus sull’industria musicale del 2010. Ecco i dieci punti:
1. Labels Will Bounce Back
2. Facebook Music Will Partner With Lala
3. Spotify Will Drop Its Prices
4. Mobile Music Will Remain Sluggish
5. Live Nation+Ticketmaster = LiveMonster!
6. Spotify Will Purchase Songkick
7. Coca Cola Will Buy Your Local Music Bar
8. Marlborough Will Manage The Killers
9. ISPs Will Launch Music Services
10. Someone will do something really embarrassing and awkward with Michael Jackson’s Memory
In primavera arriva Tunited
Ecco come si presentano sul loro sito:
Tunited is a groundbreaking new independent music website which will assist new and independent artists and labels gain increased exposure, challenging the flagging music business’ growing reluctance to invest in this exciting area.
The top 100 artists will upload their music catalogue onto the website prior to launch; it will then be made available to the press and music industry for showcasing before the site goes live.
To become a profile artist, please click on the button below to enter your details and upload your track before midnight on 31.01.10. Your music will be judged by Tunited’s panel of experts including Midge Ure OBE
5 previsioni del 2010 per l’industria musicale
dal Mashable
1. Labels Will Get Smart
2. Physical CD Sales Will Continue to Decline
3. Release Strategies Will Evolve
4. Music Will Live Legitimately in the Cloud
5. Who Knows?
Gerd Leonhard: New Year’s Message to the Music Industry – 9 punti fondamentali
Torno a parlarvi di Gerd Leonhard (aggiungetelo su Twitter, ogni giorno propone tanto ma tanto materiale) che ha schematizzato in 9 punti un messaggio per il nuovo anno dell’industria musicale:
1) Stop pushing for more and more and…more legal or technical protection measures and lighten up on the constant quest for control: think (and act) compensation not control!
2) Access to music is going to replace ownership, very soon, so start thinking ‘Selling 2.0’ – if copies are abundant and can no longer be monetized in the same way as before, what else can you sell? This is crucial. You need to groom and build the New Generatives not push harder to pass laws to try and get the old times to magically return.
3) Friction truly is Fiction i.e. utterly wishful thinking, now, so you have a choice: get out of the way… or lend a hand (you have heard that song before). Reinvent your relationship with the artists and the ‘people formerly known as consumers’. Stop hiding behind technological tricks and artificial hurdles: protection is in the business model not in the technology (need more? Check out my new book “Friction is Fiction”).
4) Stop hanging on to that good old, comfortable EGOsystem paradigm – start building the new ECOsystem. The future is not in Google paying for all music online, or the ISPs paying for all music on their networks – it’s in constantly moving, interconnected, fluid and tri-brid (that is hybrid+1) systems of ‘I pay, you Pay, 3rd party pays’.
5) Collaborate – engage don’t enrage, have real conversations not monologues, drop the big sticks and start growing more carrots. The time for Music 2.0 is now.
6) Offer a public digital music license that legalizes – and monetizes – all use of music online.
7) Music consumption via computers is getting less and less important – it’s all moving to Mobile Devices (read my mobile Music 2.0 book and see the video below;)
8) The new money is in connecting the cloud (where the music is) with the crowd (where the money is) – access comes first now, ownership is second. And this is good news!
9) Question your assumptions: what do you still believe that is no longer really true…? (see the video below).
—- I video li potete vedere nell’articolo originale —-
Come sarà il 2010 per quanto riguarda la musica digitale?
2009 – aspetti negativi
1. Comes With Music underwhelmed (as did Play Now plus)
2. ISP services didn’t get off the ground (including unlimited MP3’s nearly-but-not-quite moment)
3. Apple’s new killer music format was….oh, iTunes albums
4. imeem gave a master class in how not to make money from social music
5. The big boys (MySpace, Apple) snapped up the innovative competition (Lala, iLike, imeem)
2010 – le previsioni
Apple (NSDQ: AAPL) launches a major refresh to the music experience
MySpace deepens its focus on music
Spotify scales back its U.S. launch
ISP music services don’t pack a killer punch
Semi-pro sites and services prosper
Marketingmusicale's Blog 