A breve ci saranno novità
A breve ci saranno novità per quanto riguarda Marketingmusicale’s Blog… stay tuned!
Musica illegale in Giappone
Il Giappone…paese stupendo…il meglio…il posto ideale in cui vivere.
Su WhatJapanThinks hanno studiato la situazione della musica legale e illegale (va ricordato che in Giappone il mercato Mobile è enorme)
Q1: How do you most often purchase music? (Sample size=443)
New CDs 50.3%
Used CDs 9.9%
Internet download 10.4%
Don’t buy music 29.3%
Q2: Have you even encountered download contents (music or film) on the internet that you thought were pirated? (Sample size=443)
Yes 60.7%
No 39.3%
continua su WhatJapanThinks
BBC intervista Daniel Ek di Spotify
Lunga intervista sul sito della BBC a Daniel Ek di Spotify.
Ecco qualche estratto:
What ratio do you need between premium subscribers and free users to be profitable?
For us, it’s not really about being a profitable business. For us, we want it to work for artists and labels out there, and composers.
.
.
Now it’s only about growing and growing and growing so that we can change the way the industry is going now, which is down, to an upward trend.
Why do UK users now need an invitation – are you victims of your own success and do you have to keep a hold on user numbers?
The most important reason is that we want to have a great consumer experience. We’ve had a phenomenal growth but at the same time streaming music over the internet at such vast numbers is not an easy task from an engineering standpoint.
Do you see the invite-only situation being temporary or could it be permanent?
I don’t think it will be a permanent solution
Mktgideas: Vimeo Vs Youtube
Bel confronto su Mktgideas fra Vimeo e Youtube.
Il titolo dice tutto : VIMEO vs YOUTUBE — Quality vs Quantity
La musica gratuita è il nuovo standard (?)
“Free Music is The New Standard” recita il titolo del post apparso l’altro giorno su FreakBits e parla di come ormai sia una pratica sempre più diffusa diffondere sul web la propria musica sperando poi di rifarsi con i concerti, merch, pubblicità ecc.. (che è poi un po’ l’idea dietro al progetto Love degli Angels & Airwaves).
Interessante però anche il commento di Carri Bugbee al post “Free music will NEVER be the model for working musicians. It will only work for youngsters who have nothing to lose, low overheard and cheap/crappy production values”
Facebook: Consigli per la fan page
Ecco i consigli dati da Michelle Bowles su TopRankBlog.
prima qualche dato:
* More than 350 million users are active on Facebook
* 50% of active users log in on any given day
* The average user spends 55 minutes a day on Facebook
* More than 1.6 million active Facebook fan pages have been created
Ecco i consigli:
1. Keep Content Fresh.
2. Engage New Visitors.
3. Promote a Contest Via Facebook.
4. Give Fans Something They Can’t Get Anywhere Else.
5. Encourage Interaction.
Facebook Conversion Tracking Tool
Dovrebbe essere disponibile a Marzo, almeno da quanto riportato su Mediapost
Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.
The conversion tracking tool being tested by a “handful” of Facebook advertisers doesn’t have a launch date, but Boland believes it should become available sometime before the end of March. A JavaScript snippet will go into the Web page. Marketers will have an option to set up multiple tags to track numerous conversions.
Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.